Starting point
The green sector offers a wide variety of career paths, from crafting beautiful gardens to mastering heavy machinery. Viridis brings these professions to life through five reference books, complete with workbooks and online learning modules.
The outcome
Led by bold, grounded typography and an earthy, compact colour palette, we developed a graphic system that works seamlessly in both printed materials and digital learning environments. A distinctive diagonal cut, present in both the typeface and visual elements, nods to a task that shows up often in this field: cutting, trimming, shaping.
Get in touch
Do you want to know more about this project, or have a chat about a project that you have in mind? Don't hesitate to reach out.
studio@rapzoomers.com
(+31) 6 13 87 69 56
Viridis is a new multimedia learning method developed for vocational students in the green sector, from landscape design to environmental maintenance. We created a campaign to inspire future students to join the field, and developed a visual identity that supports them throughout their education.
Created for
Our role
Viridis
Identity, Campaign,
Editorial design
Field of work
Released in
Photos by
Education
2024
Richard Apeldoorn
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Got a story to tell, a challenge to tackle, or just something nice to share?
Let’s get into it.
Contact us
(+31)6 13 87 69 56
studio@rapzoomers.com