Starting point

Café Klein approached us with an unusual briefing: a nearly blank page, containing only a quote by French artist Yves Klein. “All colours arouse specific associative ideas… while blue suggests at most the sea and sky… the most abstract.” We took it as an open invitation to colour outside the lines and build a brand identity that starts with blue, but doesn’t stop there.
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The outcome

To reflect the contemporary yet classic character of the bistro, we designed a timeless wordmark set in an elegant, narrow serif typeface, paired with bitmap textures. The cropped logo, which quite literally pushes the boundaries of the canvas, together with the deep, signature blue — famously developed by the artist himself — forms the foundation of the visual system.
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Get in touch

Got a story to tell, a challenge to tackle, or just something nice to share? Let’s get into it.
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(+31) 6 13 87 69 56
studio@rapzoomers.com
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